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This program is part of Lolë’s commitment to reduce overconsumption by creating versatile, long-lasting garments, and always made with a genuine concern for people, products and positive impact. By building real value into everything we create, Lolë is dedicated to turning 'consumption' into 'investment.'
Our belief in intelligent consumption is embodied in the Lolë Yellow Label Program, which invites donations of gently worn coats and jackets and helps give them a stylish second life. The proceeds of this program benefit local food banks throughout North America, with a similar philosophy of limiting food waste.
How we can encourage sustainable fashion together
You give us your jackets
Each fall, bring your pre-loved coat to any Lolë Atelier or Lolë Friends Store, globally.
We give them a stylish second life
In North America, Lolë cleans and resells your coats in a Pop-Up store at a great price to make sure others can buy and love them.
We give away all proceeds
Lolë donates all proceeds from the Yellow Label Program to food banks, which maximizes each dollar to offer families with the most support possible, and to help minimize food waste.
OUR IMPACT IN 2017
participating stores in Canada, Europe and the U.S
pieces of outerwear have been collected, sold or donated
worth of food, which will be redistributed through various food networks
Thanks to all our participants for sharing the Lolë spirit and making the world a better place, one coat at a time!
ONCE UPON A TIME: GENEROSITY
Our partners in mindfulness
To make the Lolë Yellow Label Program as successful as possible, we’ve joined forces with amazing partners around the globe, all of whom share our values of compassion and mindful consumption. To name a few: